TREVOR West is the global marketing Director at Vantage Data Centers.
Previously he worked as director of marketing at New Target Agency.
as a seasoned Marketing Executive, wielding a hallmark of outstanding achievements in catapulting brand recognition, lead generation, and customer engagement across diverse and dynamic landscapes. Boasting a rich tapestry of 15+ exhilarating years, my journey encapsulates a broad spectrum of customer engagement, Demand Generation, and market penetration.
My narrative is punctuated with a relentless pursuit of excellence, underscored by a repertoire of evolving skill sets finely tuned to the dynamic demands of the market. The stage is now set; my aspiration is to channel this cultivated expertise into an leadership role, orchestrating a new epoch of organizational triumphs.
My ambition is not merely to navigate, but to helm the voyage towards uncharted territories of success, fostering a culture of innovation, collaboration, and relentless improvement that will not only meet market demands but redefine them.
Vantage Data Centers
Global Marketing Director
Stepping into the role of Marketing Director, Global at Vantage Data Centers, I focus on driving demand generation and enhancing brand recognition. My daily responsibilities include leading cross-functional teams, developing strategic marketing initiatives, and building strong relationships with our enterprise and hyper-scale clients. Our goal is straightforward: to position Vantage Data Centers as a leading brand in the data center industry.
Staying attuned to industry trends, I guide our teams through the nuances of global marketing, ensuring each initiative aligns with our corporate vision and embodies the innovative spirit of Vantage Data Centers. I work closely with a diverse group of stakeholders, from internal teams to senior executives, ensuring seamless communication and a cohesive strategy.
My role goes beyond day-to-day tasks; it's about fostering a culture of innovation and continuous improvement within Vantage Data Centers. By promoting collaboration and encouraging exploration, we aim to discover new approaches to marketing that drive both our brand and our clients forward.
At Vantage Data Centers, my focus is on strategic foresight, innovative thinking, and a commitment to excellence. Together, we navigate the evolving landscape of the data center industry, striving not just to meet market demands but to set new standards.
New Target Inc.
Sales & Marketing Director
In the role of Sales and Marketing Director at New Target, Inc., I was entrusted with the mission of driving demand generation, fostering marketing innovation, and crafting nuanced branding strategies. My daily responsibilities included orchestrating comprehensive marketing programs and nurturing strong client relationships across nonprofit, government, B2B, CPG, and B2C sectors. Our goal was to position New Target as a leader in the digital agency landscape.
Focusing on demand generation, I developed and executed strategies that significantly boosted lead quality and sales growth. By staying ahead of industry trends, I guided our teams through the complexities of digital marketing, ensuring our efforts were not only aligned with our clients' goals but also set new industry standards.
Marketing innovation was at the heart of my approach. I leveraged the latest technologies and trends to create cutting-edge marketing strategies that positioned New Target at the forefront of the industry. This innovative mindset permeated all aspects of our marketing efforts, driving impactful results and fostering a culture of continuous improvement within the team.
Nuanced branding played a crucial role in our success. I crafted and maintained a distinctive brand voice across various platforms, ensuring consistency and enhancing our brand's visibility and resonance with target audiences. This attention to detail in branding helped us to stand out in a crowded market and connect more deeply with our clients.
Customer excellence was a cornerstone of my strategy. By fostering strong client relationships and ensuring exceptional client engagement, I helped build long-term partnerships that drove repeat business and client loyalty. My role extended beyond routine tasks; it was about creating a collaborative environment where creative solutions flourished, leading to outstanding results for our clients.
Trellon, Inc.
Digital Project manager
Joining Trellon, Inc. as a Digital Project Manager, I was entrusted with the responsibility of leading comprehensive on-site production and technology operations. My role was multifaceted, encompassing strategic planning, hands-on project management, and ensuring seamless execution across all phases of digital projects.
I employed both Waterfall and Scrum methodologies to align with project requirements, optimizing operational efficiency and ensuring timely delivery. By integrating data-driven strategies, I significantly enhanced our lead generation efforts, resulting in a steady influx of high-quality opportunities.
Collaborating directly with the CEO, I contributed significantly to proposal writing, strategic pitching, and client success management. This proactive partnership fostered business expansion and increased client acquisition. My efforts in directing brand creation and rebranding meetings, conducting comprehensive stakeholder interviews, user analysis, and content reviews, culminated in robust brand identities that resonated deeply with our target audiences.
Customer excellence was a cornerstone of my strategy. I navigated customer relations management with professionalism, fostering positive relationships and facilitating clear communication channels. By cross-training project managers and client staff in effective project management strategies, I enhanced team capabilities and boosted project performance.
Throughout my tenure at Trellon, I led with a strategic vision and a commitment to continuous improvement. Leveraging leading project management tools like JIRA and Trello, I streamlined task allocation and workflow management, ensuring project timelines and deliverables were met efficiently. By promoting collaboration and encouraging innovative thinking, we consistently delivered exceptional results for our clients, driving the company’s success.
At Trellon, the focus was always on pushing the boundaries of digital project management and marketing. Through strategic foresight, innovative solutions, and a relentless pursuit of excellence, we navigated the evolving digital landscape, setting new benchmarks in the industry and achieving remarkable success.
Amplus agency
marketing manager
Taking on the role of Marketing Manager at Amplus Agency, I immersed myself in the dynamic world of social media marketing, field marketing, and copywriting. My mission was to elevate our clients' brands by leveraging innovative strategies and delivering impactful marketing campaigns.
At Amplus, social media marketing was a primary focus. I harnessed the power of platforms like Facebook, Twitter, LinkedIn, and Instagram to drive brand visibility and engagement. By developing and executing comprehensive social media strategies, I ensured our clients' messages reached their target audiences effectively. I utilized tools like Hootsuite and Sprout Social to optimize performance, track key metrics, and refine our approach based on data-driven insights.
Field marketing was another critical aspect of my role. I orchestrated a variety of on-the-ground marketing initiatives, from trade shows and conferences to local events and product demonstrations. These efforts were designed to build strong connections with potential customers and create memorable brand experiences. By integrating these field marketing activities with our broader marketing strategies, I was able to drive awareness, generate leads, and enhance customer loyalty.
Copywriting was at the heart of all our marketing efforts. I crafted compelling and persuasive content for a range of marketing materials, including blog posts, social media updates, email campaigns, and promotional materials. My ability to create a distinctive brand voice for each client ensured that their messaging was consistent and resonated with their target audiences. By focusing on storytelling and clear communication, I helped our clients convey their value propositions effectively.
At Amplus, my focus on social media marketing, field marketing, and copywriting allowed us to create comprehensive and impactful marketing campaigns. Through strategic planning, innovative solutions, and a relentless pursuit of excellence, we drove brand visibility, engagement, and customer loyalty, achieving remarkable success for our clients.